Legendary Japanese brand/retailer Beams is quintessential high-minded Japanese fashion with a penchant for iconic American and European brands and symbols. Since its inception in 1976 as a Harajuku, Tokyo-based shop that was modeled to look like a UCLA dorm room, Beams has spun off dozens of sub-labels, opened hundreds of stores around the globe, and collaborated with a sprawling range of well-established companies, from Converse, Adidas, Levi's and Lacoste to Casio, Braun, Mercedes-Benz and even McDonald's.
So a few months ago, when word came down from our Japanese point man Mr. Hiro that Beams wanted to collaborate with Orange & Park on a small collection of hats, the news was met with equal parts astonishment and joy!
Introducing the Orange & Park x Beams hat collection for spring/summer 2018. Bus and Ampersand Team hats available now at select Beams locations in Japan.
Read more about Beams’ fascinating history here.